HD Putty - Maple Leaf Cement

Summary:

One of the cement producing giants in Pakistan was venturing into the Paint industry with their new product "HD Putty". Previous campaigns for cement focused on B2B customers but this product was where the company was heading into the B2C category for the first time. A prominent actor was shortlisted to bring relatability to the brand and product. I balanced the business goals with creativity and a slight quirkiness through this TVC, a project I worked on showcasing my storyboarding, video production and direction skills.