Nestlé Milo Store Activation

Summary:

My first sales-based campaign that aimed at highlighting Milo's brand image and message - sports and physical activity for children. My role in account management was pivotal in ensuring a seamless alignment of client goals, targets and creative strategy to drive increased sales from stores across Pakistan. From interpreting client objectives to overseeing nation-wide operations, backed by social media marketing, I orchestrated a strategic approach that not only highlighted the brand message, but also exceeded targets.