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HD Putty - Spin Karo Win Karo
Project Type
Experiential Marketing
Date
April 2023
Location
Pakistan
Summary:
A cement company venturing into the paint industry; how do we do that? I really wanted to add my spin (pun intended) to this. So what did I do?
I used one of our most popular campaigns amongst our customers from the cement industry to create a new campaign for this paint product! Why? It allowed us to create a connect between the new brand and the company, and it made most of our customers relate to why they fell in love with the company in the first place. The main goal of this campaign - provide demos to our customers of the new product as a gift so they get a hands-on experience of our new product. Voila! A nation-wide Spin the Wheel campaign was created!