MG Motors Launch

Summary:

Creating a 360 campaign is probably the most challenging yet fun experience, one that this particular project gave me.
Creating pre-launch teasers, designing exclusive event venues and nation-wide activations, every detail was carefully considered to highlight the cutting-edge features of the MG Motors vehicles as they ventured into the Pakistani market. The campaign itself was a triumph, blending product presentations with interactive displays, test drives, and engaging activities that brought MG to the local market, fully immersing themselves in the English experience.