Projects

Launching a Global Brand | Hyundai Motors

Few marketing projects are as exciting as introducing a new brand to a market. I contributed to Hyundai's official launch in Pakistan at the Pakistan Auto Parts Show (PAPS), helping deliver a large-scale brand experience that included the vehicle reveal, stage production, and media coordination.

Seeing months of planning come together on launch day remains one of the most rewarding projects I've worked on.

Bringing Britain to Pakistan | MG Motors

I worked on MG Motors' 360° launch campaign, helping bring to life through nationwide activations, teaser campaigns, experiential marketing, and a flagship launch event at Packages Mall Lahore.

Featuring live performances from UK artists and immersive brand experiences, the campaign introduced MG to the Pakistani market with impact and generated strong public attention.

From Cement to Consumer Brand | Maple Leaf Cement

I supported the launch of HD Putty, a new product by Maple Leaf Cement, marking the company’s move from a purely industrial cement business into the broader construction and paint-adjacent category.

The product targeted both B2B distributors and end consumers, making it the company’s first step toward a dual-market positioning strategy. I was involved in the campaign from early production stages, contributing to concept development, storyboard creation, scripting, and ad production coordination for a nationwide TVC featuring one of Pakistan’s leading celebrities.

The campaign played a key role in positioning HD Putty not just as a construction material, but as a consumer-facing brand for modern homebuilding and renovation needs.

Driving Sales through Retail Activation | Nestlé Milo

Executed a nationwide Nestlé Milo retail activation campaign across major cities in Pakistan. Set up in-store kiosks and retail experiences to reinforce Milo’s positioning around sports, energy, and physical activity for children, while driving direct product sales at point of purchase. Supported campaign execution, client alignment, and social media promotion to increase store footfall and convert awareness into measurable sales.

Building Partnerships for a National Festival

Worked on Soul Fest, Pakistan's largest food and music festival, securing Nestlé as the official hot beverage sponsor. Supported partnership alignment between brand objectives and a high-traffic national event featuring 200+ food stalls and 3 days of live performances.

Turning Spin the Wheel into Product Experience

Reworked a proven B2B "Spin the Wheel" activation for HD Putty by Maple Leaf Cement, combining gamification with product demos and rewards. The campaign helped introduce the new product line to painters, dealers, and retailers while strengthening brand continuity and early adoption.